Lamborghini Urus
Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and produces a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.
"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion and also drivable every day in a variety of environments," says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. "The Urus fits perfectly within the Lamborghini family as a high performance car. This is basically the culmination of intensive development and passionate skill to produce a new breed of bull: a brilliant SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers."
The Lamborghini Urus features a 4. liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in the class and the best weight-to-power ratio at 3,38 kg/hp.
The Lamborghini Urus accelerates from -100 km/h in 3.6 seconds, -200 km/h in 12,8 seconds and with a high speed of 305 km/h it is the fastest SUV available.
Lamborghini Urus (2019)
2019 Lamborghini Urus
Urus: a multi-faceted personality
The Lamborghini Urus is as much a luxurious SUV as the most powerful, by using a super sports car dynamism to get enjoyed by both driver and passengers.
Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and splendid space within together with the latest technologies. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports vehicle dynamics on the road and track, and versatile off-road abilities in an array of environments. The Lamborghini Urus has a dual personality: it really is multi-dimensional. It may be specified to be as sporty or as elegant since the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.
Name
As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is probably the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, remains to be very close to the Urus in their appearance.
Engine
The Lamborghini Urus sports a new front-mounted, 4. liter petrol V8 twin-turbo aluminum engine. Deciding on a a turbo engine, the 1st in a Lamborghini, reflects the specified usage range of the Urus. Especially in off-road conditions a high level of torque at low revs is essential and can be guaranteed only by such an engine, providing optimal engine responsiveness and efficiency. Delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm and a maximum torque of 850 Nm at 2,250-4,500 rpm, the Urus has a specific power of 162.7 hp/l. With a curb weight lower than 2,200 kg the Urus is definitely the SUV with the best weight-to-power ratio at 3.38 kg/hp.
The Urus accelerates from -100 km/h in 3.6 seconds, -200 km/h in 12.8 seconds and reaches a high speed of 305 km/h. Braking is not any less impressive: the Urus decelerates from 100 km/h to in 33,7 m.
The compact engine optimizes the car's center of gravity through its low-mounted position. With a central turbo charger layout near the combustion chambers, optimum engine responsiveness is assured. The twin-scroll turbochargers run in parallel, providing maximum power in full-load conditions. This reduces turbo lag and ensures maximum torque and smooth provision of power through the entire torque curve, even at low speeds. Two separate exhaust flows complement the cylinder firing sequence by reducing cross-interference within the exhaust gas cycle. Using a double overhead camshaft and variable valve timing, new cylinder-liner technology reduces weight while ensuring the highest performance from the eight-cylinder engine. Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function.
Transmission and gearbox
The Lamborghini Urus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive engine, with an exceptionally powerful starting ratio for exciting acceleration, and high speed at low engine revs for optimal fuel consumption and emissions. Highly efficient gear braking is also assured.
Lamborghini four-wheel drive and torque vectoring: optimizing driving dynamics
The Lamborghini Urus' four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all of the driving conditions, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% for the front or 87% to the rear, enhancing traction to the axle with higher ground friction.
The Lamborghini Urus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, according to the driving mode, driving style and the road grip. Torque vectoring also provides additional steering control: less steering effort is required, with enhanced agility allowing higher cornering speeds and a more sporty drive. Yaw motion is controlled, avoiding understeer into corners and tire slip during acceleration. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer make it possible for a precise and fun drive. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with reduced grip such as on gravel or sand dunes, which makes it the ideal mode for off-road fun.
Rear-wheel steering
The Lamborghini Urus adopts the back-wheel steering introduced in the Aventador S across the whole speed range. The back steering angle varies around /- 3. degrees, according to vehicle speed and driving mode selected: at low speeds the rear-axle steering angle is opposite to that of the front wheels (counter-phase steering), effectively shortening the wheelbase up to 600 mm for increased agility as well as a reduced turning circle for increased maneuverability. At high speeds the rear axle steering angle is in the same direction as the front wheels (in-phase steering), elongating the wheelbase up to 600 mm for increased stability and ride comfort and also optimum driving dynamics.
The emotive Lamborghini sound and feel
A 360-degree approach to engine, exhaust system and chassis ensures daily usability with the decrease in unwanted mechanical noise, and keep the emotive Lamborghini driving experience and inimitable Lamborghini sound.
Depending on the driving mode selected via the Tamburo, the V8 engine has been calibrated to vary the sound and feel of the Urus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to your sportier and more exciting Lamborghini sound and feedback in CORSA. A specially-developed exhaust system also customizes the sound output dependent on engine speed: at high acceleration, the Urus produces a more guttural, sporty sound and chassis feedback.
The Tamburo - Lamborghini driving dynamics control
The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers' preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand).
In STRADA mode the height adapts based on speed to enhance comfort, during SPORT the Lamborghini Urus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is much more precise and performance oriented with roll at a minimum. In the three off-road modes, NEVE , TERRA and SABBIA higher ground clearance allows obstacles to be safely overcome, with anti-roll bars providing independent asymmetric movement during cornering to make sure optimal traction.
The electromechanical active roll stabilization technique is being used for the first time in a Lamborghini. The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring probably the most agile drive and responsive steering.
The Urus' specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver through the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.
Exterior design
The Urus is undoubtedly a Lamborghini, taking cues from the LM002 along with the super sports cars which are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars.
The Lamborghini Urus is really a Lamborghini with luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity, dynamically assertive character and commanding road position.
The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, similar to the Miura and Aventador, and accented by diagonal hood lines, found the first time on the Countach, that are this sort of dynamic Lamborghini characteristic. The proud, low front is underlined by the substantial front fender: the Urus is considered the most powerful SUV available. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car's aerodynamic efficiency and exceptional performance. The top lights are sleek, slim and extremely sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.
Its distinctive single-line silhouette comes with a dynamic coupé-style fly line, accented from the frameless doors and emphasizing the typical Lamborghini characteristic of a lesser front end. The powerful character line lips upwards round the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, additionally a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy.
The low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. The sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar, are emotive of Lamborghini models such as the Huracán and accent the Urus' super sports silhouette. The hexagonal wheel arches at both front and rear certainly are a significant design detail in the LM002 and Countach, housing wheels from 21" to 23": the biggest in the segment.
The rear in the Urus sports the complex, powerful lines typical of your Lamborghini, reinforcing the strong, planted character of the car. The roof line broadens in the base of the roof panel within the style of Lamborghini models like the Countach and Murciélago. The substantial rear shoulders secure the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the atmosphere grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes.
When viewed from above, the Urus' pronounced front and rear fenders are positioned off by the slimmer middle of the car, its curvaceous lines referencing a planted physicality redolent of Lamborghini super sports cars. The back door lines incorporate both concave and convex lines, giving the Urus its pinched waist before dynamic expansion out to its broad, muscular rear.
Aerodynamic optimization
Every surface of the Urus clearly contributes to the car's aerodynamic prowess and its Lamborghini super sports car personality. Form and performance work hand in hand within the Lamborghini design: each panel plays a role in the car's overall drag coefficient.
The front splitter and incredibly large air intakes ensure optimal air flow in conjunction with the extensive covered areas of the aerodynamically efficient underbody. Aerodynamic blades feature on the outer edges of the rear window, as well as the floating rear wing, integrated rear spoiler and spoiler lip reduce aerodynamic resistance. An advanced wheelhouse aerodynamic solution with Naca cooling improves and augments front brake cooling to enhance driving dynamics.
Efficient aerodynamics also bring about the Urus' internal acoustics, improving ride comfort, reducing fuel consumption and emissions while a high downforce increases stability, safety and driving dynamics.
Chassis and suspension
The Urus is the new benchmark for a Super SUV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, with innovation in design and engineering to ensure the best possible driving dynamics as well as overall efficiency.
At a curb weight of less than 2,200 kg, Lamborghini's team of designers and R&D engineers focused on weight reduction throughout the car's chassis, having an intelligent materials mix to guarantee maximum stiffness for the best possible comfort and handling and also lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum.
The front axle with aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle with optimized subframe features an aluminum and steel hybrid construction cell. The powertrain mount system has been devised to minimize the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling through an extremely rigid chassis: a true Lamborghini characteristic. The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo (Drum).
Brakes and wheels
The Lamborghini Urus' braking system is commensurate with its super sports car performance, ensuring high thermal resistance and accommodating frequent and high braking, even from high speeds and in extreme conditions such as on track or at high altitude. Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. With almost no brake fade the system optimizes pedal feel, assuring performance and safety in all conditions and environments.
Wheel options range from 21" to 23", fitted with a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Urus with widths varying between front and back to enhance stability and sportive driving behavior.
The Urus interior
The Urus can be as much a luxury SUV as the most powerful, with a super sports vehicle dynamism to be enjoyed by both driver and passengers. The interior's design and complete echoes that of the exterior when it comes to unmistakable Lamborghini design, colorways and individuality. Inside, the Urus is as clearly a Lamborghini as it is from outside, by using a sporty yet luxurious design and finish.
The Lamborghini Urus embodies the Lamborghini principal that a car's design, power and dynamic capabilities means every driver should feel as if a pilot. The Lamborghini Urus is technologically advanced, yet intuitively operable. The operator and passengers are all afforded a low but extremely comfortable super sports car seat position, firmly integrated within the cabin and for the driver, every cockpit control within easy reach. Oriented throughout the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel contains a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively on the steering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation.
A fully-digital TFT display shows the Urus' main information in an animated 3D representation and is customizable by the driver.
Seating
Its long wheelbase of 3,003 mm and the low seating position of the occupants results in a comfortable and extremely spacious feel. The Lamborghini Urus ensures luxury and roominess for every of its occupants in seats designed specifically for the Urus Super SUV.
The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats can be purchased as an option, including features such as ventilation and massage. The rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings. Providing an incredibly comfortable five-seat configuration, the ability to fold and move the rear seat offers maximum versatility and increased luggage capacity for daily use. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters. For an option in conjunction with the fully-electric front seats, a much more exclusive two-seat rear layout can be specified providing exceptional rear passenger comfort while reflecting the Urus' sporty character.
Color and trim
Luxury Italian style and craftsmanship resonate through the Lamborghini Urus. Its ergonomic cabin is replete with high quality materials for example the finest leather, Alcantara, aluminum, carbon fiber and wood.
Internally the Urus is specified with a Unicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors. Dual-color Bicolor Elegante and Bicolor Sportivo specifications with options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Urus in a more sporty or elegant style as required. The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination with aluminum, and a carbon fiber alternative.
An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and extra underfloor protection for off-roading in snow, forest or even dune surfing.
Lamborghini Infotainment System III (LIS) and connectivity
The Lamborghini Urus infotainment system reflects its luxurious and daily usability, and includes advanced connectivity features. Included as standard is an LIS touchscreen infotainment display across two screens, perfectly integrated within the Urus' interior higher than the center 'Tamburo'. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions like climate control and seat heating.
The LIS III integrates innovative connected voice control, able to recognize natural-dialogue voice commands to manage functions such as music, telephone calls or send texts. Included as standard is really a phone holder compartment with wireless charging and voice control; a personal memory profile, USB connections, Bluetooth media streaming, DVD player as well as a sound system. Other optional features include a TV tuner, DAB and CI card reader, head-up display, a Lamborghini smartphone interface and a smart display for rear seat entertainment. Lamborghini Connect is also offered.
The Lamborghini Smartphone Interface (LSI) allows fully integrated connection of iOS (Apple) and Android (Google) smartphones, supporting the Apple CarPlay TM, Android Auto (90% smartphone market coverage) and Baidu-Carlife (China) as standard.
A sound system featuring eight speakers, driven by four channels may come as standard. A high-end Bang & Olufsen Audio System with 3D sound and 1,700 watt output can be specified, with 21 fully active speakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience for all Urus occupants, front and rear.
Advanced Driver Assistance Systems (ADAS)
The Lamborghini Urus ADAS systems give a comprehensive level of safety, security and driving assistance on level 2 (SAE scale). A High Beam Assistant automatically fades headlights in and out of high beam mode as required; front and rear parking sensors and cruise control can also be included as standard, as is also an innovative PreCognition system preventing or mitigating collision. Optional ADAS systems include traffic management systems, top-view camera and a trailer coupling mode.
The Lamborghini Urus features keyless start via the push 'Start' button on the center console, given that the key is present. Access to the Urus is also granted by touching sensor panels in the doors and tailgate. Personalization settings allow the car to be configured to suit different drivers and also to switch easily between as much as seven different programmable profiles including seat preferences and EGO driving mode styles, and even Infotainment presetting.
The back tailgate is electrically operated via a switch on the driver's door, a button on the key or a manual button about the tailgate itself. An optional 'virtual pedal' allows the tailgate to be opened by way of a kick movement. The tailgate opening angle can be customized by the driver. Easyload Assist, standard on the Urus, allows the height at the rear of the Lamborghini Urus to become lowered for easy loading.
Price and market delivery
The 1st customers will take delivery in the new Lamborghini Urus in Spring 2018 at suggested retail prices as follows:
Europe: EUR 171,429.00 (suggested retail price, taxes excluded)
Italy: EUR 168,852.00 (suggested retail price, taxes excluded)
UK: GBP 131,500.00 (suggested list price, taxes excluded)
USA: USD 200,000.00 (suggested retail price, VAT/GST excluded)
China: RMB 3,130,000.00 (suggested retail price, taxes included)
Japan: YEN 25,740,000.00 (suggested retail price, taxes excluded)